As part of the interview process at Princeton Foster Care non-profit organization, embrella, I was tasked with creating social media plans for May 2024's National Foster Care month. I personally created a simple five-step media management plan focused on optimizing engagement on all of embrella's digital properties as well as custom designed graphic templates and content ideas for the month. The second task was to redesign the existing webpage for their program, The Bag Project. I personally built and proposed a new web page that boiled existing information down to its most important pieces and branded the page to fit the current design parameters of the embrella website. In the one week I was given to complete these deliverables, I was also tasked with proposing these plans during a live presentation in front of a 7-person panel including the CEO, Director of Communications, Communications Outreach and Volunteer Coordinator, Digital Content Creator, and Graphic Designer.

embrella Twitter + Instagram Templates

embrella's The Bag Project Website Mockup

embrella Instagram Mockup V1

embrella Twitter + Instagram Templates